Felix Rosenqvist has signed a deal with Swedish watchmaker Halda that will see him take up an ambassadorial role with the company.
Rosenqvist joins Halda as the latest ambassador of its Race Pilot timepiece, the first watch made specifically for racing, and will draw from his title-winning experience in international motorsport to help enhance future editions of the electro-mechanical instrument.
“I’m happy to join Halda’s ambassadorial team and to become further involved in the world of watches, something I’m getting increasingly interested in,” says Felix Rosenqvist. “To be actually feeding my input from behind the steering wheel into a cutting-edge Swedish product such as the Race Pilot is very exciting. Halda’s approach to life is similar to mine: relaxed but professional, and with a real desire to always improve. Together, we will be able to lean on our respective strengths to do just that.”
As part of the agreement, 24-year-old Rosenqvist – who dovetails a campaign in the American Indy Lights series with GT racing commitments and a Mercedes-AMG DTM reserve role in Europe – will sport Halda branding on his race apparel throughout the rest of the season.
Rosenqvist conducted a successful test in the Verizon IndyCar Series, America’s leading single-seater championship, earlier this week.
”Felix Rosenqvist is considered one of the most talented young race drivers in the world and we are glad to support his continuous development,” says Mikael Sandström, CEO, Halda Watch Co. ”With his focus and professionalism, helped by the best timepiece developed for racing, we are confident he will become even more successful and will soon reach his career goal of performing on the biggest scenes of international motorsport.”
To find out more about Halda and the Race Pilot timepiece, please visit www.haldasweden.com.